How BDFunnel Builder Confirmed 65% of COD Orders Automatically and Cut Call Costs by 43%
A Bangladeshi Shopify-like e-commerce platform transformed its COD operations with automated voice call confirmations.
BDFunnel Builder is a Bangladeshi, Shopify-like ecommerce platform. Unlike traditional marketplaces, BDFunnel Builder does not run its own stores. Instead, it empowers thousands of local ecommerce merchants to build websites, receive orders, and manage Cash on Delivery (COD) sales from a unified merchant panel.
Their biggest operational headache was simple and brutal: manual COD order confirmation calls were expensive, slow, and unreliable.
The Problem
Before automation, BDFunnel Builder's merchants relied on human agents to confirm every COD order.
Here's what that looked like at scale:
- Average 18,000 COD orders per month
- 100% manual confirmation calls
- Call agents handling ~120 calls/day each
- High drop-off because customers were unreachable or changed their minds
- Rising operational costs that merchants hated paying for
Worse, merchants complained that:
- Fake or impulsive COD orders were killing delivery success
- Late confirmations increased cancellation rates
- Scaling sales meant scaling call-center staff
This model was broken.
The Solution
BDFunnel Builder integrated ManyDial directly into their merchant panel. The workflow was ruthless and simple:
Simple & Ruthless Workflow
- 1Customer places a COD order on a BDFunnel-powered website
- 2Within 60–90 seconds, an automated voice call goes out
- 3The call asks the customer to press 1 to confirm the order
- 4Only confirmed orders move forward for delivery
No agents. No chasing. No drama.
Implementation Details
- Integration time: Under 10 days
- No merchant-side setup required
- Merchants could enable/disable auto-confirmation per store
- Call logs and confirmation status synced back to the merchant panel in real time
The key was speed. Confirmation happened while purchase intent was still hot.
Results (After 60 Days)
The numbers speak louder than any pitch deck.
0%
Orders Auto-Confirmed
0%
Call Center Cost Reduction
0% → 0%
Delivery Success Rate
>50%
Drop in Fake Order Complaints
📞 Order Confirmation Performance
- 65% of all COD orders confirmed automatically
- Remaining 35% filtered out as low-intent or unreachable orders
- Manual calls needed only for edge cases
💸 Cost Reduction
- 43% reduction in call-center costs
- Agent headcount reduced without layoffs through reassignment
- Average confirmation cost per order dropped from ৳12 to ৳6.8
🚚 Delivery Success
- COD delivery success rate improved from 62% to 79%
- Fewer failed deliveries and return logistics
- Merchants reported higher courier trust scores
📈 Merchant Satisfaction
- Support complaints about fake orders dropped by over 50%
- Faster order processing improved customer experience
- Merchants could scale ads without fearing COD chaos
Why It Worked
This wasn’t magic. It was alignment with human behavior.
Customers who press 1 are serious buyers
Customers who ignore the call were never going to receive the product anyway
Automation removed emotion, inconsistency, and delay
BDFunnel Builder stopped trying to “convince” customers and started qualifying intent instead.
Business Impact for BDFunnel Builder
- Stronger value proposition vs Shopify-style alternatives
- Higher merchant retention due to better unit economics
- A scalable confirmation system that works at 1,000 or 100,000 orders/month
This integration didn't just reduce cost. It changed how COD ecommerce operates inside the platform.
Final Take
“If you run an ecommerce platform in Bangladesh and still rely on humans to confirm every COD order, you are burning money and time.”
BDFunnel Builder proved that:
Automated calls can confirm the majority of COD orders
Bad orders should be filtered early, not delivered late
Call centers are for exceptions, not routine tasks
“This is what modern COD infrastructure looks like.”
Running an E-commerce Platform or Store? Don't let manual calls slow down your growth. Automate your COD verification today.
Running an E-commerce Platform in Bangladesh?
Don't burn money on manual COD confirmations. Automate verification today.